Branding experts and packaging designers can benefit by unlocking the emotional potential of the ‘hidden meaning’ of their packaging, some experts believe.

“Semiotic” is the “theory of signs,” and during this free “semiotic consultation” being offered at the Luxe Pack Monaco show, October 23-24th, 2013, attendees will be able to understand the process of analyzing the meaning behind a brands’ design. This knowledge can be useful to beauty execs, playing an influential role in marketing strategy.

The expert offering free consultations at the show is Anne-Flore Maman Larraufie, Ph.D., director of SémioConsult. Larraufie also works as a professor at leading business schools.